Product Design
meaningful work that makes things
Celtx
a design journey
Celtx is a Powerful cloud-based suite of production tools. As a product, it satisfies a varied and, therefore, complex user base. The Product caters to a B2B market that spans all levels of engagement and skill, from writers starting at small studios to students in school to full-time film and television writers and production teams. The Product is large, detail-oriented and growing rapidly.
Philosophy & Practise
making a product
Design at Celtx is the aggregation of all departmental ideals, as well as the goals and dreams of users. Through simple changes to a complex system, Design at Celtx has helped create a welcoming product as well as an intelligent and robust platform. It has been an honour to see and help it grow.
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I was brought into the team as the first and often only UX and UI Designer, working alongside the product owner. I have the privilege of improving a complex system by seeing it through a user's eyes, and I help keep users at the forefront of every team's efforts and at the heart of product-led growth.
Celtx is a team effort that requires constant communication between Design, Product Owners and our Engineers. Together, through design, Celtx is making creating easier.
Inspired by well-researched real-world production workflows, I have designed the complex web of integrated documents that comprise a Celtx project into several distinct touchpoints that mirror real-world workflows.
Pixlr
2011-2016
After graduating from York University and working in the field for a few years, I accepted a job working on a small app that would become a unique power team within Autodesk, focusing on early mobile consumer apps as the company transitions into cloud-based SaaS software for B2B offerings.
Acquired and given considerable freedom, we redesigned Pixlr, creating an appealing and robust interface across multiple platforms. We were tasked with creating a new, intuitive UI for mobile and desktop photo editing. In the end, after acquiring millions of users and experiencing considerable growth, there was a desktop app, as well as several mobile and browser-based products. I was accountable for a wide variety of tasks and deliverables.
Delivered
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High Fidelity Mockups
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User Flows
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Wireframes
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Style Guides
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UI Kits
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Brand & Partner Content
Reflection
Pixlr was very successful, both professionally and personally. Designing it was gratifying. As a product, I loved working on it. As a designer in the early stages of their career, it was an excellent, rich, and privileged opportunity.
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I learned as much about the logic of users as I did about the art of working on changing teams while navigating the creative tension that often arises from Design's relationship within a growth ecosystem.
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The lessons I learned while designing Pixlr's wide range of products equipped me for the next step in my experience - working on a highly engaged team in a small, deeply passionate company, making more professional software while still focusing on creatives.