Product Design
meaningful work that makes things
Celtx
a design journey
Celtx is a Powerful cloud-based suite of production tools. As a product, it satisfies a varied and, therefore, complex user base. The Product caters to a B2B market that spans all levels of engagement and skill, from writers starting at small studios to students in school to full-time film and television writers and production teams. The Product is large, detail-oriented and growing rapidly.
Philosophy & Practise
making a product
Design at Celtx is the aggregation of all departmental ideals, as well as the goals and dreams of users. Through simple changes to a complex system, Design at Celtx has helped create a welcoming product as well as an intelligent and robust platform. It has been an honour to see and help it grow.
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I was brought into the team as the first and often only UX and UI Designer, working alongside the product owner. I have the privilege of improving a complex system by seeing it through a user's eyes, and I help keep users at the forefront of every team's efforts and at the heart of product-led growth.
Celtx is a team effort that requires constant communication between Design, Product Owners and our Engineers. Together, through design, Celtx is making creating easier.
Inspired by well-researched real-world production workflows, I have designed the complex web of integrated documents that comprise a Celtx project into several distinct touchpoints that mirror real-world workflows.
Pixlr
2011-2016
After graduating from York University and working in the field for a few years, I accepted a job working on a unique team within Autodesk, focusing on early mobile consumer apps as the company transitioned into cloud-based SaaS software for B2B offerings.
Once acquired, Pixlr was given considerable freedom, and the team redesigned it, creating an appealing and robust interface supporting multiple platforms.
We were tasked with creating a new, intuitive UI for mobile and desktop photo editing. In the end, after acquiring millions of users and experiencing considerable growth, there was a desktop app, as well as several mobile and browser-based products.
Delivered
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High Fidelity Mockups
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User Flows
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Wireframes
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Style Guides
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UI Kits
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Brand & Partner Content
Reflection
Pixlr was very successful, both professionally and personally. Designing it was gratifying. As a product, I loved working on it. As a designer in the early stages of their career, it was an excellent, rich, and privileged opportunity.
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I learned as much about the logic of users as I did about the art of working on changing teams while navigating the creative tension that often arises from Design's relationship within a growth ecosystem.
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The lessons I learned while designing Pixlr's wide range of products equipped me for the next step in my experience - working on a highly engaged team in a small, deeply passionate company, making more professional software while still focusing on creatives.