design
a theoretical space
This design is making many assumptions. The brief is lacking the context and history that shaped choices, and knowledge of existing heuristics and technical specs. However, the following images show how aesthetic choices that are (mostly) simple to implement can refresh hierarchy, change a product's immediate impact, and introduce options for experimentation.
ProcedureFlow
Goals
show how a simple-to-develop front end can change (and hopefully elevate) a customer's perception of value, carry brand and voice from the landing page deep into the product, and increase visual accessibility
show how simple a navigation refresh can create a modern and contemporary feel and perception for customers and users while createing more working space for users
show how leveraging consistent but more varied interface objects provides users with structured information that guides complex tasks. and reduce views and clicks
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product design can make it easier for developers to build better and faster, welcome new users with elegance, help existing users be more successful on every metric, & empower customers to see value early
